Case Study: 365Scores Achieves 22% Higher eCPM with Digital Turbine’s DT Exchange

365Scores boosts eCPM by 22% with Digital Turbine

365Scores, a sports app serving millions of fans globally, was looking to improve its ad monetization strategy on iOS and Android without harming the user experience. Their challenge was to ensure ads were relevant to their extensive international user base while driving performance. They partnered with vendor Digital Turbine and implemented its DT Exchange product.

Working with the Digital Turbine team, 365Scores integrated DT Exchange into its ad stack, achieving a seamless integration in less than a month. The solution provided a healthy mix of performance and brand demand, which delivered highly relevant ads. As a result, 365Scores saw a 22% higher eCPM compared to other partners and achieved a 32% increase in overall ad revenue, all while maintaining user retention.

365Scores