Case Study: Doist achieves remote DevOps stability and coordinated cross‑platform releases with CloudBees Feature Management

How Doist Built Stability for Our DevOps Team in an Entirely Remote Environment

Doist, the remote-first company behind Todoist and Twist, faced a major challenge coordinating cross-platform releases and maintaining feature parity across Android, iOS, web, Mac, and Windows while operating across 15+ time zones with 80 employees in 20+ countries. After attempting a home‑grown feature‑flag solution (which would have taken an estimated 3–4 months and multiple platform developers), Doist evaluated vendors and chose CloudBees Feature Management to solve their release and experimentation needs.

CloudBees Feature Management delivered a straightforward feature‑flag architecture and self‑service dashboard that enabled coordinated releases, incremental rollouts, internal canaries, kill switches, and marketer-driven A/B testing without developer time. The result was improved product stability and team flexibility, decoupling developers from marketing experiments, and impacting millions of users globally; CloudBees’ pricing fit Doist’s freemium model and effectively replaced a costly, months‑long in‑house build.

Doist

Roman Imankulov

Head of the Web Development Team