Case Study: PetDesk achieves de-risked, scalable deployments with CloudBees Feature Management

Goodbye Sleepless Nights De-Risking Deployments with Feature Flags

PetDesk, a North American pet-health software company serving more than 1,700 pet care facilities and with its mobile app on over one million devices, faced scaling problems as it began sending millions of SMS messages per month. After an in-house attempt to build feature flags proved too time-consuming, PetDesk selected CloudBees Feature Management (using CloudBees Rollout) to de-risk switching SMS providers and better manage production changes.

CloudBees Feature Management implemented Rollout’s feature-flagging, targeted toggles and APIs, enabling PetDesk to run controlled experiments (for example, 50,000-message tests), switch providers incrementally, and quickly disable risky pilots; CloudBees’ 99.9% uptime and hands-on support helped them complete the SMS migration without major outages. The result was a scalable, more reliable SMS integration, reduced deployment risk, and the confidence to expand Rollout across more features to accelerate safe innovation.

PetDesk

Reece Engle

Senior Software Developer