Case Study: MyFitnessPal achieves SEO-safe redesign and major performance gains with Clio Websites

MyFitnessPal boosts Core Web Vitals from 22% to 96% with Clio Websites

The customer MyFitnessPal, a globally recognized health and fitness app with over 11 million monthly website visits, faced the challenge of redesigning its high-traffic website without risking its critical SEO performance and ad revenue. Their aging codebase and global audience required a solution that would improve site performance while completely preserving their hard-won search rankings. They partnered with the vendor Clio Websites for this SEO-first replatforming.

Clio Websites implemented a strategic redesign using a vanilla WordPress implementation with Elementor Pro and Advanced Custom Fields. Their solution focused on preserving SEO during migration, improving infrastructure with Cloudflare APO and edge caching, and upgrading content with structured data. The results were exceptional, with the site-wide Core Web Vitals pass rate jumping from 22% to 96%, Google organic traffic holding steady, and the mobile Pagespeed Insights score improving from 3 to 81. Clio Websites successfully delivered a high-performance redesign with no traffic loss.

MyFitnesspal