Case Study: Safeway boosts brand loyalty and product awareness with BrainBox Intelligent Marketing

Safeway earns more than $100,000 in media with BrainBox Intelligent Marketing

The customer, Safeway, a major American grocery store chain, faced the challenge of launching new products and cultivating brand loyalty in a highly competitive market, particularly with growing millennial audiences who prioritized price and quality. To address this, they worked with the vendor BrainBox Intelligent Marketing, leveraging their experiential marketing and event management services.

BrainBox Intelligent Marketing implemented a solution involving memorable experiential activations and complex event management to create personal interactions with the brand. Their media planning efforts generated significant results, including over $100,000 in earned media value and more than 10 million media impressions for Safeway's brands, alongside securing print, radio, and television coverage.

Safeway