Case Study: Converse Reconnects With a Youthful Audience Through BrainBox Intelligent Marketing

Converse reboots brand loyalty with BrainBox Intelligent Marketing in 100 days

The customer Converse faced the challenge of re-establishing itself as America's leading basketball shoe brand and reconnecting with a youthful audience. To achieve this goal, they partnered with the vendor BrainBox Intelligent Marketing to create a unique marketing event.

BrainBox Intelligent Marketing developed and executed the "100 Years in 100 Days" celebration tour, which honored the Indiana High School Athletic Association's centennial. The solution included a memorabilia tour, a Parade of Champions, and significant media coverage. The results were highly successful; the event served as a rebirth for Converse, reconnecting it with a young audience and generating statewide media attention that led to increased traffic to retail outlets across Indiana.

Converse