Case Study: Joe Allen achieves increased covers and streamlined reservations with Bookatable

Joe Allen - Customer Case Study

Joe Allen is a long-standing Covent Garden restaurant serving American and European dishes to theatre crowds, locals and tourists. They struggled with a pen-and-paper diary that caused booking errors, made it hard to see real-time availability, and limited their ability to build a guest database, manage reviews and attract new diners from their basement location.

Bookatable implemented its Live Professional Electronic Reservations Book, enabling clear online and social-media bookings, real-time control of availability and tools for email marketing and review management. The restaurant saw increased covers, a broader mix of diners, repeat visits driven by email campaigns, and smoother operations, with staff praising Bookatable’s UK-based support.

Joe Allen

Cathy Winn

General Manager