Case Study: Gourmet Burger Kitchen achieves 300–400 extra covers per week with Bookatable’s Professional reservation system

Gourmet Burger Kitchen - Customer Case Study

Gourmet Burger Kitchen (GBK), a UK chain of over 60 restaurants, faced booking chaos from pen-and-paper diaries: illegible notes, lost customer details and limited ability to market events or grow an email database—problems that became critical over busy periods like Christmas. Managers needed a reliable, central system to capture guest data and support targeted promotions.

GBK implemented Bookatable’s Professional Electronic Reservations Book, centralising bookings, enabling clear online reservations and providing marketing tools for email and social campaigns. The easy-to-use system and account support drove an additional 300–400 covers per week—largely via the website booking widget—while improving reporting, planning and ongoing promotional opportunities.

Gourmet Burger Kitchen

Laura Pettingale

Marketing Manager