Case Study: Cellar Gascon boosts online bookings to 80% and streamlines reservations with Bookatable

Cellar Gascon - Customer Case Study

Cigalon, Cellar Gascon and Comptoir Gascon are three southwest-French restaurants from the team behind Michelin-starred Club Gascon, operating under GC Restaurants. They faced a complicated booking process with a previous partner that made juggling walk-ins and online reservations difficult; they needed a real-time system to prevent overbooking, capture verified diner feedback, and provide simple email-marketing tools to promote menus and offers.

By adopting Bookatable’s Professional Electronic Reservation Book and embedding the booking calendar on their sites, the group now handles roughly 80% of bookings online and has streamlined day-to-day reservations. The platform delivers instant reservations, automated review surveys, marketing and insight tools (including the STAR deal and special offers), strong acquisition support, and dedicated account management—freeing staff to focus on service while improving customer reach and repeat business.

Cellar Gascon

Adam Lawrence

Group Marketing and Communications Manager