Case Study: Bacio di Latte boosts brand awareness and distributes 64,500 gelato vouchers with Blip

With the help of Take Blip, Bacio di Latte has created a tasty marketing campaign that has reached more than 1 million people

Bacio di Latte partnered with Blip to boost brand awareness with an organic, playful Valentine’s Day campaign in Brazil’s June “month of love.” The company wanted a fun way to encourage engagement and drive people to its physical stores through voucher redemption.

Using the Blip platform, Bacio di Latte launched “Gelato Elegante,” an automated experience on Facebook Messenger that let people exchange messages and receive free gelato vouchers when matches were made. The campaign reached more than 1 million people, generated over 25,000 organic reach, distributed more than 64,000 vouchers, and delivered 64,500 gelatos in four days, with more than 3 tons of gelato handed out in a single day.

Bacio di Latte