Case Study: Hermes Pardini Group optimizes customer service and delivers exam results faster with Blip

With Take Blip, the group gained agility and efficiency in its operations, making life easier for thousands of patients

Hermes Pardini Group, a healthcare network with diagnostic and preventive medicine laboratories in Minas Gerais and São Paulo, needed to improve customer communication and handle a very high volume of daily service requests without compromising service quality. To address this challenge, the company worked with Blip and its WhatsApp-based messaging platform to create a more efficient customer contact channel.

With Blip, Hermes Pardini launched an official WhatsApp channel that automated scheduling, cancellations, and exam result delivery while also routing more complex cases to human agents through Blip Desk. The solution delivered more than 5,000 exam results automatically, exchanged over 2 million messages, served more than 40,000 customers, and increased team operational efficiency by 30%, with agents able to handle around 8 customers simultaneously.

Hermes Pardini Group

Tathiana Rohlfs

Customer Relationship Manager