Case Study: Feito Chocolate boosts WhatsApp sales and conversions with Blip

With ads that direct people to WhatsApp, Feito Chocolate exchanges more than 50 thousand messages in a single month

Feito Chocolate, a specialized chocolate retailer, wanted to make customer communication more efficient and boost sales by putting WhatsApp at the center of its strategy. Working with Blip, it connected its service operation to the platform and used a mix of human and automated support to improve customer contact and move more shoppers toward purchase.

Blip implemented Click-to-WhatsApp ads integrated with Meta, directing prospects straight to Feito Chocolate’s WhatsApp in one click. The result was a 90% increase in conversion rate via WhatsApp, more than 50,000 messages in a single month, and 90% of sales generated through WhatsApp, showing a major impact on both engagement and revenue.

Feito Chocolate

Marcelo Hein

Director of Strategy