Case Study: Coca-Cola achieves 24/7 order automation and higher engagement with Blip

Coca-Cola Brazil created two smart contacts with many solutions, using only one platform

Coca-Cola Brazil worked with Blip to improve communication across customers, consumers, and franchises. The company wanted to increase customer contact and orders while also strengthening engagement and relationships, especially by optimizing B2B sales and streamlining service across WhatsApp, Facebook Messenger, and Google Business Messenger.

Blip implemented two smart contact fronts: KO BOSS for B2B operations and KORA for customer service. KO BOSS automated 24/7 order taking and helped drive more sales, with one franchise reaching 30% of orders through the bot in under a month. KORA used a hybrid service model and supported a campaign that exchanged more than 80 million WhatsApp messages, expanding reach and improving agility and autonomy in service.

Coca Cola

Tatiana Michelan

Senior Manager