Case Study: Claro Chile boosts WhatsApp sales with Blip Copilot

Claro Chile boosts WhatsApp sales by 3.15 points with Blip

Claro Chile, a telecommunications company, faced challenges in maintaining quality and speed in its WhatsApp sales channel as conversation volume grew. Their sales team struggled with long response times, manual information searches, a lack of standardized responses, and a slow learning curve for new agents, which increased the risk of customer abandonment. To address this, they worked with vendor Blip to implement its Copilot product.

Blip integrated its Copilot solution into Claro Chile's WhatsApp sales workflow to provide agents with real-time, context-aware suggested responses. This reduced customer wait times and eased the cognitive load on the team. The results were significant, including an increase of 368 incremental sales in a single month, a 3.15 percentage point rise in conversion rates, and an 87.11% average adoption rate of the tool among agents.

Claro Chile