Billtrust eCommerce
13 Case Studies
Case Study: Kelly & Hayes achieves B2B webstore expansion and streamlined product management with Billtrust eCommerce
A Billtrust eCommerce Case Study
Kelly & Hayes - Customer Case Study
Kelly & Hayes, a long-established supplier of US‑standard electrical, plumbing and industrial products, needed a B2B e-commerce presence that could work with any accounting/inventory system and let them manage a large product catalog. They partnered with Billtrust eCommerce to deploy the Flex Webstore solution (including Cloud LSI + PIM) to build a B2B‑focused eBranch for contractors and distributors.
Billtrust eCommerce implemented the Flex Webstore and Cloud LSI + PIM to centralize product content, integrate with back‑office systems, and provide a searchable online catalog and ordering storefront tailored to Kelly & Hayes’ electrical, plumbing and Unistrut offerings. The solution enabled Kelly & Hayes to launch an online B2B channel, support custom services and local delivery, and streamline product/content management — and, while the case study gives no specific metrics, it clearly expanded their online reach and operational efficiency.
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