Case Study: Design Air achieves 38% webstore revenue lift and steady online sales growth with Billtrust eCommerce

HVAC distributor sees steady increase in online sales and revenue through Billtrust eCommerce webstore

Design Air, a 98-year-old HVAC distributor with eight Midwest locations, struggled with an unreliable eCommerce webstore that suffered frequent downtime, incomplete product information, and poor site performance—forcing inside sales and support to spend excessive time resolving routine issues by phone. To fix this, Design Air engaged Billtrust eCommerce for a modern, supported webstore solution.

Billtrust eCommerce implemented a stable, scalable webstore with enriched product SKUs, powerful catalog search and filtering, Prophet 21 integration, and improved site performance and uptime. As a result, Design Air saw a steady month-over-month increase in online sales (beginning within the first three months), a 38% increase in revenue share from the webstore, and a 25% decrease in inbound calls.

Design Air

Jeremy Wiernasz

Director of IT & Supply Chain