Case Study: Hibbert International achieves 11% revenue growth and boosted productivity with Billtrust eCommerce

Family business swaps paper catalogs for a fully-featured webstore

Hibbert International, a family-owned importer and distributor of vacuum and cleaning products, faced rising costs and inefficiency from paper catalogs and manual order entry by sales reps. To modernize ordering and catalog maintenance, Hibbert selected Billtrust eCommerce’s solution, deploying Second Phase’s FlexPro Silver Webstore (a Second Phase — a Billtrust solution) to provide a cloud-based catalog, PIM and remote sales tools.

Billtrust eCommerce implemented the FlexPro Silver Webstore with Cloud LSI, PIM, remote sales management, SEO and analytics, enabling customers to self-serve while reps review and upsell rather than key orders. The webstore drove measurable gains: webstore revenue share rose from 16% to 27% (an 11 percentage-point increase), customers using the webstore as a catalog increased 60%, and Hibbert saw steady improvements in sales volume and overall productivity.

Hibbert International

Dan Hibbert

Vice President