Case Study: Blazer Electric Supply Company achieves 175% online revenue growth with Billtrust eCommerce

Electric distributor sees massive spike in online sales with eCommerce webstore

Blazer Electric Supply Company, Southern Colorado’s largest locally owned electrical distributor, needed a modern, self-serve ordering experience so contractors, MRO, government and military customers could access real-time inventory, spec sheets and reorder history from any device. To replace a manual, paper-dependent reorder process and serve customers with varied schedules and digital skills, Blazer turned to Billtrust eCommerce and its FlexPro Silver Eclipse Webstore.

Billtrust eCommerce implemented a real-time Epicor Eclipse integration and launched a full-featured webstore—including complete catalog access, purchase order file uploads, a mobile barcode scanner, reorder pad, and additional payment options—delivering a B2C-like UX with robust B2B capabilities. The results speak to the impact: a 10x increase in average monthly sales since 2016, a 175% jump in online revenue in 2019, sustained above‑industry webstore growth over five years, improved customer satisfaction, and attainment of IMARK’s Pinnacle eCustomer Satisfaction level.

Blazer Electric Supply Company

Lalena Kotasek

ECommerce Marketing & IT Manager