Case Study: Dominion Electric enhances its online presence with Billtrust eCommerce

Dominion Electric - Customer Case Study

Dominion Electric, a premier electrical and lighting distributor, sought to enhance its online presence in the competitive Washington D.C. beltway region. To address this challenge, they partnered with vendor Billtrust eCommerce to implement a more robust and professional webstore solution.

Billtrust eCommerce provided a FlexPro Webstore that went beyond basic eCommerce. The solution leveraged their Advanced Content Management system to create a comprehensive customer portal featuring lighting tips, a project portfolio, industry blogs, and news. The implementation also used Cloud LSI and PIM to power the site's search functionality, resulting in a sophisticated online experience that reflected the company's premier market position.

Dominion Electric