Case Study: Palmer-Donavin achieves 83% increase in site revenue and streamlined order-to-cash with Billtrust eCommerce

Distributor drives revenue & efficiency with digital order-to-cash solutions

Palmer-Donavin, a 500+ employee, employee-owned Midwest wholesale distributor of residential building materials, needed customers to order, view, and pay invoices online while keeping everything integrated with their ERP and lowering credit card processing costs. They turned to Billtrust eCommerce for B2B order-to-cash capabilities, including a mobile-friendly webstore, Cloud LSI, PIM and remote sales management plus digital invoicing and payments.

Billtrust eCommerce implemented an integrated eCommerce site and digital invoicing/payments tied to Palmer-Donavin’s ERP, adding features like chat, same-day delivery tracking and pricing toggles. The rollout drove measurable gains: an 83% increase in site-generated revenue, a 65% rise in logins, a 40% increase in orders, an 83% ePresentment rate, and ePayments doubling from 4% to 8%.

Palmer-Donavin

Cindy Vollmer

Credit Manager