Case Study: Wisco Taco Foxtrot brings playful Midwestern hospitality to North Carolina with B&Co. Branding

Wisco Taco Foxtrot launches a mile from the airport with B&Co. Branding

The customer, Wisco Taco Foxtrot, faced the challenge of launching a taco restaurant brand that would bring Midwestern fun to Pinehurst, North Carolina, a location known more for golf than diverse dining. B&Co. Branding was engaged to develop a comprehensive brand identity for this unique flight and Wisconsin-themed concept.

B&Co. Branding delivered a full suite of services including name development, visual identity, environmental branding, and social media design. The solution centered on an aviation-themed brand with a cheeky, irreverent personality, encapsulated by the initials WTF. This was translated into the physical space through murals, signage, and custom apparel, creating a distinctive dining experience. As a result, B&Co. helped establish a foundational brand that allowed Wisco Taco Foxtrot to successfully take flight.

Wisco Taco Foxtrot