Case Study: WWF boosts #NaturePositive awareness with Audiense

WWF boosts #NaturePositive mentions by 400% with Audiense

WWF, a prominent conservation organization, faced the challenge of building global awareness for its new Nature Positive goal by 2030. Their initial outreach to sympathetic organizations needed to be expanded to effectively engage broader public audiences with these new concepts. To achieve this precise targeting, WWF leveraged audience analysis from vendor Audiense.

Audiense provided the solution by helping WWF understand its audience and identify key targets. This enabled WWF to maximize NGO partnerships and influencer advocacy. The results were a resounding success, with mentions of the #NaturePositive hashtag surging over 400% from 2020 to 2021. The campaign also grew WWF's advocacy channel by over 10,000 followers through these targeted collaborations.

WWF