Case Study: The University of Chester boosts Twitter ad targeting and student engagement with Audiense

The University of Chester reaches 2,000+ students with Audiense

The University of Chester, a public university with nearly 20,000 students, needed to increase the relevance of its Twitter Ads to prospective students and drive more meaningful engagements. To meet this challenge, they turned to the targeting solutions from vendor Audiense.

Audiense implemented its suite of targeting functionality to target potential students with greater precision and to uncover existing ones. The results included a list of over 2,000 current students to reach organically, a major increase in the accuracy of their Twitter Ads, higher sign-up rates on course pages, and a reduction in reporting time through competitor analysis.

The University of Chester