Case Study: Share of Voice AI combats disinformation and empowers Olympians with Audiense

Share of Voice AI helps 5,000+ Olympians grow sponsorships with Audiense

Share of Voice AI, a company specializing in audience intelligence, faced two major challenges ahead of the Paris 2024 Olympics. They needed to combat a surge of real-time disinformation targeting Olympic stakeholders and also find a way to empower athletes to grow their personal brands and secure sponsorships. To tackle these issues, they partnered with the vendor Audiense to utilize its advanced audience intelligence capabilities.

Using Audiense, Share of Voice AI analyzed social conversations in real-time to track disinformation trends and developed the Sponsor Seeker Tool to provide psychographic data to athletes. The results included proactive disinformation mitigation and the successful empowerment of over 5,000 Olympians who used the tool to create resonant content and connect with sponsors.