Case Study: PUMA achieves 24x higher influencer engagement with Audiense

PUMA finds influencers with 24x higher engagement using Audiense

PUMA, a major international sportswear company, faced the challenge of finding local influencers around the world to help penetrate running communities and drive conversations about its brand. To address this, PUMA turned to the Audiense platform for a sophisticated segmentation solution.

Using Audiense, PUMA was able to precisely find and analyze niche influencers who engaged with the campaign. The results were significant, with over 10,000 unique uses of localized hashtags for retargeting and monitored engagement in over 80 countries. The influencers found through Audiense averaged engagement rates 24 times higher than PUMA’s own core accounts, and the data also revealed that PUMA had been missing peak posting times by over two hours in some markets.

PUMA