Case Study: a prestigious hotel chain uncovers 358,000 potential customers with Audiense

Prestigious Hotel Chain uncovers 358,000 new customers with Audiense

The prestigious hotel chain needed to expand its customer base and required an in-depth analysis of its audience to validate insightful traits and benchmark against a key competitor. To meet this challenge, they partnered with Audiense and utilized its platform for audience intelligence.

Using the Audiense platform, the team analyzed audience crossovers with a key competitor. This solution uncovered 358,000 relevant users exclusively following the competitor and identified 150,000 users following both brands. The results provided granular insights into follower interests and geographic locations, enabling the hotel chain to revise its social strategy to attract more long-term customers.