Case Study: Piar shifts food tech detractor perceptions with Audiense audience insights

Piar counters statewide bans with Audiense insights

Piar, a NY-based consultancy, used Audiense to help a food technology company facing significant public opposition and statewide bans. The client's challenge was a lack of insight into their detractors, whose emotionally charged narratives and disinformation were driving the bans and complicating their communication efforts.

Using Audiense, Piar analyzed the social media followings of key detractors to understand their psychographics, demographics, and influencers. This provided insights into their genuine fears, allowing the client to craft empathetic, strategic responses. The ongoing audience analysis from Audiense enabled the client to refine messaging, prioritize channels, and strategically engage with detractors to build trust and find common ground.