Case Study: Ovarian Cancer Action reaches 1 in 6 UK women with Audiense

Ovarian Cancer Action reaches 1 in 6 women in the UK with Audiense

Ovarian Cancer Action (OCA) faced the challenge of launching a targeted UK awareness campaign for ovarian cancer symptoms, timed for World Ovarian Cancer Awareness Day. They needed to ensure maximum impact with their unique audience, specifically aiming to reach 7,500 influential individuals connected to the cause. To achieve this, they turned to the audience insights and targeting platform Audiense.

Using Audiense, OCA created a customized audience, identified relevant influencers, and meticulously monitored interactions across multiple campaign Twitter accounts. This strategic approach delivered exceptional results: the campaign reached 1 in 6 women in the UK, grew OCA's Twitter audience by 50%, and generated 5 million views and 11 million impressions. A key launch post received 188,000 interactions, making it their most engaged post ever, demonstrating the powerful impact of Audiense's targeted capabilities.

Ovarian Cancer Action (oca)