Case Study: Ledbury achieves 13.8% more attributable revenue with Audiense Online powered by Elevar

Ledbury boosts attributable revenue 13.8% with Audiense

Ledbury, a premium men's clothing brand, faced a significant challenge when Apple's iOS 17 update limited client-side tracking. Because their customer base heavily uses Apple devices, most of their conversion signals were lost, causing Meta to miss purchases driven by its ads. This incomplete data hindered campaign optimization. To address this, Ledbury worked with Audiense, utilizing their Elevar-powered server-side tracking solution.

By implementing Audiense's server-side tracking, Ledbury restored complete purchase signals to Meta. This provided accurate data for campaign optimization and allowed for transaction-level reconciliation across platforms. As a result, Ledbury achieved a 13.8% increase in attributable Meta revenue and a 19.5% rise in purchases within 12 months. The improved data accuracy gave them the confidence to nearly double their annual Meta ad spend.

Ledbury