Case Study: WWF achieves 1.9M Twitter impressions and 12x follower growth with Audiense audience intelligence

How WWF used audience intelligence to deliver key messages to relevant stakeholders

WWF, the world’s leading conservation organisation working in more than 100 countries, wanted to use the United Nations General Assembly (#UNGA74) to push world leaders to tackle nature loss and secure a #NewDealForNature & People. The main challenge was delivering the right high-level messages to both mass audiences and high-level policy and decision-makers at the right moments.

WWF used Audiense insights and Audiense Connect to identify and segment key stakeholder audiences, create tailored Twitter audiences and ad buys, and monitor hashtags (#UNGA74, #NatureDeal) to track performance. The campaign drove 1.9 million Twitter impressions, a 12x increase in followers, identified five stakeholder categories, and improved overall impressions and engagement during the UNGA activity.

WWF

Joe Dix

Head of Digital