Case Study: Twiplomacy achieves a 25% response rate and direct connections to 1,000+ diplomatic missions with Audiense

How Twiplomacy connected directly with over 1,000 diplomatic missions and journalists, and achieved a 25% response rate

Twiplomacy, Burson‑Marsteller’s thought‑leadership study monitoring the social media activity of world leaders, diplomatic missions and embassies, needed a way to identify and engage a highly niche audience of senior diplomats and specialist journalists while cutting through the daily PR “noise.” Despite a large Twitter following, the team required a scalable method to pinpoint, segment and organise the exact contacts relevant to each new report.

Using the Audiense Platform, Twiplomacy identified thousands of relevant profiles—including over 1,000 diplomatic missions and hundreds of senior diplomats—and created nearly 200 highly segmented lists for targeted outreach. That audience intelligence and direct engagement produced a 25% response rate and generated coverage in 50+ major publications, including CNN and Politico, along with mentions from world leaders on Twitter.

Twiplomacy