Case Study: University of Chester achieves targeted reach to thousands of prospective students and reduced CPA with Audiense

How the University of Chester reached thousands of prospective students before their competitors, and saved countless hours

The University of Chester, a public university of nearly 20,000 students, faced fierce competition to reach prospective applicants and found its Twitter Ads underperforming on cost-per-acquisition; the team also lacked effective ways to segment and communicate directly with current students and needed faster, more accurate targeting.

By using Audiense Connect the university built highly targeted lists of over 2,000 students and alumni by subject, uncovered student UGC to improve course landing pages, and automated workflows to engage new followers. The result was sharper Twitter targeting and a lower CPA, higher sign-up rates on course pages, and significant time and resource savings through reduced manual work.

The University of Chester

Shai Vure

Digital Marketing Manager