Case Study: Tecmart increases digital marketing agencies' profitability and earns reseller commission with Audiense

How Tecmart increased the profitability of digital marketing agencies whilst earning commission

Tecmart is a LATAM-based creative-shop for technologies and solutions that prioritizes executing clients’ briefs over promoting a single tool. Faced with a need to broaden and improve the social intelligence and data analytics available to clients—and to streamline adoption of new products—Tecmart sought ways to efficiently integrate deeper audience insights into agency briefs.

By reselling and implementing Audiense, Tecmart used psychographic insights to build bespoke audience profiles (sub‑segments, affinities, interests and media preferences) that made creative, strategy and media work more personalized and actionable. The partnership boosted Tecmart’s ability to convert and retain clients, turned them into an exclusive reseller earning commission on services sold, and helped Audiense expand in the Latin American market while increasing overall client satisfaction.

Tecmart

Eduardo Benchoam

Chief Executive Officer