Case Study: FOX Sports achieves 600 million social media reach in 2 weeks with Audiense

How relevant global targeting enabled FOX Sports to reach 600 million people in 2 weeks

FOX Sports, working with agency Kindred, needed to drive global awareness of its Bundesliga coverage as the league returned from the winter break. The brief was to quickly analyze and engage a large, relevant football audience and reach 300 million people on social media within two weeks while capturing insights to inform future marketing.

Using Audiense audience intelligence and Twitter marketing, Kindred built tailored segments (fans, club followers, influencers, and location-based groups) and ran targeted paid media plus automated, personalized follow-up workflows across multiple FOX Sports accounts and languages. The campaign reached over 600 million people across 100 countries (double the target), generated ~200 million organic Twitter impressions, 4,700 hashtag uses, high original-content engagement, identified a new audience (over half hadn’t followed a Bundesliga team) and secured wide earned media coverage.

Fox Sports