Case Study: Convosphere identifies and engages the right micro-influencers with Audiense

How consumer insights helped a CBD ecommerce platform identify and engage micro-influencers

Convosphere, a consumer insights agency, worked with a CBD e-commerce platform that needed to identify and engage the right micro-influencers. Using Audiense, the team faced the challenge of finding creators who matched key audience interests and locations while also understanding where they were most active online.

Audiense helped Convosphere identify influencers by interest and geo-location, measure their presence across social platforms, and analyze their audiences. This enabled Convosphere to build a targeted pool of influencers across wellness, indulgence, sports, and pets, giving the client a clearer way to choose the best partners for collaboration.

Convosphere

Wonkyung Shin

Insight Analyst