Case Study: Banco Pichincha increases trivia participation 10x with Audiense Connect

How Banco Pichincha increased campaign engagement by 10x with more accurate audience segmentation targeting

Banco Pichincha, a leading Ecuadorian financial institution, wanted to boost engagement for its football and cycling sponsorship trivia campaigns, but its original audience targeting was too broad to reach the most relevant fans. It turned to Audiense and its Audiense Connect Audience Manager to improve targeting for initiatives like El Diez de la Trivia and Trivia de Oro.

Using Audiense, Banco Pichincha built custom audiences of creators, amplifiers, and followers related to cycling and sponsored teams, allowing it to focus paid campaigns on the right people. The result was a 10x increase in trivia participation, growing from 366 unique users to 3,291 in the final Richard Carapaz trivia, while also generating 12.6 million impressions and 228,732 Tweet engagements at low cost.

Banco Pichincha

Patricia Villarruel Gordillo

Chief Content Officer