Case Study: Ideagoras achieves a client-first audience strategy with Audiense

How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy

Ideagoras, an international healthcare social media agency, needed to help a leading global medical technology brand better understand a highly diverse audience for its portable ultrasound division. To solve this challenge, Ideagoras used Audiense to ground the strategy in audience intelligence rather than generic social media tactics.

Using Audiense Insights, Audiense Connect, and support from the Projects team, Ideagoras built buyer personas for 14 medical specialties, analyzed POCUS conversations, and categorized the market conversations by theme. This gave the brand actionable guidance on networks, content, tone, KPIs, and community management, while also revealing audience behavior, seasonality, and key events/trade shows that drove discussion.

Ideagoras

Ángel González

Chief Executive Officer