Case Study: Red Cloud Financial Services Inc. achieves major awareness, investor interest and market‑cap growth with Audiense

How audience insights helped a publicly-traded company pivot

Red Cloud Financial Services, a global corporate access and advisory firm, ran a campaign for a publicly traded mining client that was pivoting into battery technology and needed to reach entirely new audiences (green tech, electric vehicles, responsible investing). The challenge was that the client’s traditional mining audience wouldn’t apply, so Red Cloud needed fresh audience insights to guide targeting and to demonstrate ROI for awareness-focused activity.

Using Audiense to forecast performance and profile prospective audiences, Red Cloud built and segmented new target groups, set clear KPIs, and launched four paid social campaigns (Facebook and Twitter), a branded article and three marketing videos. Over 90 days the program delivered 3.6M+ impressions and 2.4M+ views, drove substantial website traffic and 7,000 visitors from promoted editorial, correlated with daily trading volume jumping into the millions and a share-price rise that increased market capitalization by several hundred million dollars.

Red Cloud Financial Services Inc

Andrew Jenkins

Vice President Social Media