Case Study: Convosphere achieves confidence to expand into new educational markets with Audiense

How audience insights helped a company expand into three new educational markets

Convosphere, using Audiense for audience insights, needed to help a client assess the potential for expanding edutainment and education offerings into German, French, and Japanese markets. The challenge was understanding local education needs, concerns, and the viability of the opportunity across each region.

Audiense helped Convosphere contextualize the initial research and identify key themes such as school closures, digital education gaps, and the growing importance of STEAM, hardware, and online safety. As a result, Convosphere returned with clear confidence on expansion priorities, and the client was able to narrow the scope of the next research phase after gaining a better view of market demand and regional differences.

Convosphere

Mariko Suzuk

Project Manager & Insight Analyst