Case Study: Emmy winner Fred Graver identifies an audience of 850,000 and shapes his pilot with Audiense Audience Intelligence

How AI-enhanced audience research got an Emmy winner’s new show off the ground

Fred Graver, a four-time Emmy-winning TV writer and producer, faced the challenge of expanding a niche premise and accurately fleshing out a lead character for a new show. He needed deep demographic and psychographic insight to connect quickly with audiences and broaden appeal without altering the core concept.

Using Audiense’s Personality Insights powered by IBM Watson, Graver identified and analyzed 850,000 digitally active women in the target niche, uncovering values, personality traits, affinities, brands and cultural trends. Those insights defined the protagonist’s motives, informed key plot points and the pilot’s tone, created a ready-built marketing audience and gave sponsors clear visibility into who the show would reach.

Emmy

Fred Graver

TV Writer and Producer