Case Study: FOX Sports reaches 600 million people in 2 weeks with Audiense

Fox Sports reaches 600 million people in 2 weeks with Audiense

The customer, Fox Sports, faced the challenge of analyzing and engaging football fans at scale to reach 300 million people on social media within two weeks following the Bundesliga's annual winter break. To meet this goal, they partnered with the vendor Audiense.

Audiense provided the solution by enabling Fox Sports to segment, build, and target a relevant global audience of football fans. The results far exceeded the target, reaching 600 million people on social media. This effort also identified a new relevant audience for future marketing, as over half of those engaged did not already follow a Bundesliga team. The campaign also generated significant organic reach and over 80 pieces of earned media.

Fox Sports