Case Study: EL PAÍS achieves personalised audience engagement at scale with Audiense

EL PAÍS drives 308,000 subscriber interactions in 25 days with Audiense

EL PAÍS, a major daily newspaper in Spain, faced the challenge of building a large, segmentable audience and delivering personalized content directly to its users at scale. To achieve this, they partnered with the vendor Audiense and its product, Audiense Experiences, which leverages Twitter's direct messaging features.

Using Audiense Experiences, EL PAÍS directly sent personalized news stories to users based on their selected topics. The results were significant, with the vendor's solution driving 308,000 interactions and nearly 5,000 new subscribers organically within the first few weeks. On average, 71% of subscribers interacted with the experience daily, demonstrating its high engagement and measurable impact.

EL PAÍS