Case Study: CALM achieves 746% conversion growth with Audiense Soprism

CALM boosts conversions by 746% with Audiense

CALM (Campaign Against Living Miserably) faced a significant challenge in activating its strategic audience insights to reach people in crisis. Their conceptual segmentation was difficult to implement practically, leaving their teams relying on basic Meta ads tools and unable to confidently target key audience clusters, which limited their ability to provide life-saving support. They turned to vendor Audiense and its Soprism product to bridge this gap.

By implementing Audiense Soprism, CALM gained clear, easy-to-use audience segments that integrated directly into Meta Ads Manager. This solution enabled them to seamlessly activate their targeting, resulting in a 746% increase in conversions and a 203% increase in users to their site via Meta ads. The impact was profound, allowing Audiense to help CALM embed this targeting into 100% of their Meta campaigns and ultimately reach more people who desperately need their support.

CALM (Campaign Against Living Miserably)