Case Study: CALM achieves 746% conversion growth with Audiense Soprism

CALM achieves 746% conversion growth with Audiense

CALM (Campaign Against Living Miserably), a UK-based suicide prevention charity, faced a significant challenge in activating its strategic audience insights. Their teams were unable to confidently target specific audience clusters, relying instead on basic Meta ads manager tools and retargeting, which left substantial potential for reaching people in crisis untapped.

By implementing Audiense's Soprism product, CALM seamlessly integrated clear and adaptable audience segments directly into their Meta campaigns. This solution from Audiense resulted in a 746% increase in conversions and a 203% rise in users to their site, enabling the charity to more effectively reach those needing life-saving support.

CALM (Campaign Against Living Miserably)