Case Study: Bayerische Staatsoper achieves 200% ROI with Audiense

Bayerische Staatsoper achieves 200% ROI with Audiense

The Bayerische Staatsoper, a renowned opera house, faced the challenge of expanding its audience beyond its traditional base of older, affluent patrons to fulfill its public cultural mandate. Their existing marketing tactics were ineffective at reaching new, broader demographics. Partnering with the consultancy Behavioural Economy, they turned to the vendor Audiense for audience intelligence to identify and understand untapped audiences.

Using Audiense, the team built psychographic audience segments based on interests and digital behaviors. These segments were activated through programmatic campaigns with StackAdapt, enabling highly personalized marketing for specific opera performances. The solution helped the Bayerische Staatsoper achieve a 200% ROI during its 150th anniversary festival and successfully attract new ticket-buyers from France and the UK.

Bayerische Staatsoper