Case Study: Banco Pichincha increases campaign engagement 10x with Audiense audience segmentation

Banco Pichincha boosts trivia engagement 10x with Audiense

Banco Pichincha, a leading Ecuadorian financial institution, faced the challenge of its overly broad audience targeting resulting in low engagement for its sponsorship-linked trivia campaigns. To deepen connections with fans, the bank needed to reach more relevant niche audiences and turned to Audiense for a solution using its Audiense Connect platform.

Using the Audience Manager function within Audiense Connect, Banco Pichincha created highly specific custom audiences related to its sponsored sports and athletes. This solution from Audiense allowed for strategic segmentation, which dramatically increased the relevance of its targeting. As a result, the bank increased its trivia participation by 10 times, generating over 12.6 million impressions and 228,732 Tweet engagements at a low cost.

Banco Pichincha