Case Study: a Fitness Franchise identifies stronger growth markets with Audiense In-Person insights

A Fitness Franchise expands to 41 locations with Audiense

a fitness franchise with 12 locations in a Midwest metro area was expanding across the country and needed to identify the best markets capable of sustaining its unique training studios. They turned to Audiense and its In-Person insights for guidance on location optimization and site selection to support their growth.

Audiense developed a site scoring tool integrated into its SCOUT application to identify optimal territories and franchise expansion opportunities. This solution became a cornerstone of the franchise's strategy, instilling confidence in franchisees, securing multi-unit deals, and meticulously refining territory selection. The tool guided them away from suboptimal locations and was used as an educational asset in the sales process to showcase the investment made in franchisee success.