Case Study: Carpe Diem BJJ achieves 500% increase in active memberships and diversified revenue with ABC Glofox

How Carpe Diem BJJ Boosted Membership by 500% With ABC Glofox

Carpe Diem, a two‑studio Brazilian Jiu‑jitsu and boutique fitness brand in Singapore, needed a flexible gym management solution to streamline operations and rapidly adapt when COVID restrictions banned grappling. Co‑founder Mehdi Elaichouni selected ABC Glofox for its member app, online store and reporting capabilities to support a broader class offering (HIIT, Yoga, kids’ programming) and simplify bookings and payments.

Using ABC Glofox’s branded app, online store and reporting, Carpe Diem quickly pivoted to kids’ camps and diversified classes, enabling cashless purchases, easy bookings and waitlist management. The switch delivered measurable impact: revenue multiplied 4× in four weeks, bookings rose 175% from November to December, and active memberships increased 500% from December 2020 to January 2021, while the team could focus more on sales and customer experience.

Carpe Diem

Mehdi Elaichouni

Owner