Case Study: Bikram Yoga Fitzroy doubles class attendance and streamlines operations with ABC Glofox

How Bikram Yoga Fitzroy Increased Class Attendance by over 100% Coming Out of Lockdown with Glofox

Bikram Yoga Fitzroy, a dedicated Bikram studio in Fitzroy, Melbourne run by Susan and Michael Houghton, was held back by a cumbersome, poorly supported management system and a member app that promoted other studios. Facing COVID‑19 restrictions and the need to move classes online, the studio switched to ABC Glofox and its Glofox App to deliver a branded, user‑friendly booking and class management experience.

ABC Glofox implemented an easy-to-use platform and branded app that made setting up online classes simple, integrated booking/attendance, and halved administrative time (check‑in now around 15 minutes). As a result, Bikram Yoga saw class attendance grow by over 100% (Nov 2020 to Apr 2021) and recovered to over 50% of pre‑COVID turnover despite operating with under 50% of prior attendance.

Bikram Yoga

Michael Houghton

Owner