Case Study: Girls Just Wanna Box builds a committed member community with ABC Glofox

Girls Just Wanna Box & ABC Glofox A 200% Revenue Increase

Girls Just Wanna Box, founded by Kristina Ejem and Helene Jafine, is a women-focused boxing program and gym in Toronto that offers 5-level boxing classes, events, and branded gear. They needed a flexible, easy-to-use management system that could handle multiple class times, locations, and stand-alone events without adding admin burden, while still preserving the personalized, community-driven experience they wanted.

ABC Glofox provided the software and app that helped Girls Just Wanna Box streamline bookings, client tracking, and member communication. With ABC Glofox, the team could send personalized updates and promotions, run app-based flash sales, and make class booking simple for members. The result was a stronger, more committed community and measurable growth in engagement, including a member base that grew to 70% women.

Girls Just Wanna Box

Kristina Ejem

Girls Just Wanna Box